In the past, I have worked hard to explain here why increasing television ratings should be jobs one, two and three for IndyCar management.
Simply stated, there is no other metric that can be leveraged in so many different ways to increase revenue to the league, its promoter-customers, and its suppliers of racing teams.
Reaching this conclusion is easy. However, accomplishing the objective is extremely difficult.
I invite you to read this fascinating Ad Age story about the value of prime time television ratings.
What might we be able to extrapolate from the article with regards to IndyCar racing sponsorship value? Is this good news or bad news?
I invite you to answer the question before I provide quantitative analysis.
RoggespierreSource URL: http://free-wallpapers-2.blogspot.com/2010/06/another-reason-to-cut-indycar-costs.html
Visit Free Wallpapers | Wallpapers 2012 for daily updated images of art collection
Simply stated, there is no other metric that can be leveraged in so many different ways to increase revenue to the league, its promoter-customers, and its suppliers of racing teams.
Reaching this conclusion is easy. However, accomplishing the objective is extremely difficult.
I invite you to read this fascinating Ad Age story about the value of prime time television ratings.
What might we be able to extrapolate from the article with regards to IndyCar racing sponsorship value? Is this good news or bad news?
I invite you to answer the question before I provide quantitative analysis.
RoggespierreSource URL: http://free-wallpapers-2.blogspot.com/2010/06/another-reason-to-cut-indycar-costs.html
Visit Free Wallpapers | Wallpapers 2012 for daily updated images of art collection
